Born and raised in Cape May County, the owner of RAD needed branding and a website to put his dream into action. I started by researching his competitors, realizing that few of them partake in the city's beachy aesthetic, but instead use masculine and rough design elements to portray their business. Consumers may expect this masculine look when it comes to getting work done on their car, but that’s because it's the only thing they know. In an effort to change that, I made a colorful and universal brand that aligns with the owner's mission and makes him stand out among his competition. In addition to his brand, he needed an e-commerce website to sell his services. I designed and built the RAD Car Detailing website to cater towards his consumers and make booking and purchasing simple.