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Innovageous is an education consulting company in Philadelphia. When I started working with them, they had a logo, designed by Joshua Cohen, and a few colors. I was initially hired to do graphic design work, but it quickly became clear that they needed to streamline their brand identity. I created an Innovageous style guide that consisted of six colors, two graphic elements, typographic hierarchy, and shape style. This business is all about growth and learning, so I incorporated imagery of sprouts and a vibrant color palette. I've also created a table top banner for them and other marketing materials to promote their business. Impressed with my work, I was invited to redesign the Innovageous website for improved accessibility and overall experience.
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