Cape Winds Florist is a flower shop in Cape May, New Jersey. They approached me with a request to design a fresh and adaptable logo that retained elements from their existing one, which featured three flowers in a row. To ensure versatility, I created versions of the logo in black, white, and color. In order to maintain continuity with their current design, I crafted a new vector flower and arranged three of them in a row. Additionally, as the company did not have a defined color palette, I developed one inspired by the vibrant personality of the workers and the flowers they sell. Check out their branding below!